Over the course of his career as an Idaho-based entrepreneur, B. Todd Bailey has launched several successful companies. He most recently founded Rise2Pro.com, a business development firm in Nampa, Idaho. At Rise2Pro, B. Todd Bailey helps businesses and entrepreneurs succeed through professional consulting services in areas such as social media marketing.
In addition to facilitating communication among friends and family members, social media plays an important role in helping companies raise brand awareness. In fact, with seemingly everyone connected all the time, using digital tools and media channels to reach potential customers has become an essential part of the marketing strategies of many businesses.
Once dominated entirely by Facebook, the social media landscape is now home to many platforms that marketers can use to spread a company’s message. One way to ensure that this message gets out there is to implement a marketing strategy that uses several platforms at once. Simply maintaining a presence on social media, however, is not enough. Companies need to ensure that their content is relevant, engaging, and up to date with current trends in communications and digital media.
In recent years, the rise in mobile has changed the way content is delivered. Mobile-friendly messages and apps, on-the-go updates, and video are all relatively recent trends that will likely stick around. Future social-media trends that marketers can prepare for include the growth of augmented reality, messaging apps, live streaming, and influencer marketing.